It was in the advertising industry publication AdAge that the story had broke about Lori Senecal leaving Crispin Porter + Bogusky (CP+B) as their global chief executive officer at the end of 2017. This news was announced in May and coincided with the end of the contract that she had signed with this ad agency. She said that after a long and very successful career in the world of advertising she had decided she would retire from it, although it wasn’t mentioned whether she planned to enter another industry or just retire altogether. At the time it was announced the Richard Pinder, this company’s United Kingdom chief, was also moving on as well so that he could start his own company.
Lori Senecal was a top executive at CP+B for two years. During her time there she helped to develop the next generation of leaders at this company while also overseeing their international efforts and offices. One of the things she will best be remembered for at this business was landing the account of American Airlines. AA had been with another ad agency for decades and that she was able to pry away their business was seen as being remarkable. For more details visit Ideamensch.
Her career in the advertising industry lasted for 15 years. During that time she worked for McCann Erickson, McCann Worldgroup, Kirshenbaum Bond Senecal + Partners (KBS+P), and of course CP+B. She first became an executive in July 2007 when she was tapped to be the president of McCann Erickson’s New York City offices. Lori Senecal became a chief executive officer for the first time in September 2009 at KBS+P. She was brought into CP+B in order to manage its global growth and make sure the efforts of all 10 of their overseas offices were working in concert with one another.
Before retiring, Lori Senecal said that she thinks radical collaboration is the key to coming up with highly creative advertising campaigns. She says everyone on the team gets to give their opinions even if it’s their first day out of college. She says a good idea is just that and it doesn’t matter who comes up with it on her teams.