Guilherme Paulus: What Inspires Him

Brazil is recognized as one of the most beautiful places in the world. Millions of tourists flock to Brazil’s white-sand beaches and explosive party spots every year. As one of the hottest countries in the world, Brazil also hosts some of the grandest hotels and resorts; many owned and operated by CVC Brasil Operadora and GJP Hotels and Resorts.

Both CVC and GJP are owned by Guilherme Paulus, a renowned hotelier and entrepreneur. Now, Paulus is a billionaire living in luxury, but he began as an ordinary intern working for IBM. Over his career, he’s launched some of the most spectacular hotels and resorts in Brazil. Since 1995, 100,000 people have walked through the doors of a property that Guilherme Paulus owns.

Paulus enjoys telling the story of his uprising, noting the importance of Carlos Vicente Cerchiari. When he first met Cerchiari, the then State Deputy, he was working at Casa Faro. He had little real-world experience as an entrepreneur, but his reputation for having a keen eye and ambition sparked interest from Cerchiari. While on a cruise, Cerchiari introduced Paulus to the idea of opening a tourist agency in Santo Andre. Immediately, Paulus accepted the challenge, never figuring he’d end up running one of the largest tour companies in the country.

For four years, Guilherme Paulus and Carlos Vicente Cerchiari (the CVC in CVC Brasil Operadora) ran a little store on the street next to a movie theater. When Carlos wanted to leave the company, Paulus bought him out and continued alone.

Having worked so hard since the beginning, it’s no wonder that Paulus remains so involved in GJP Hotels and Resorts and CVC Brasil. While other owners delegate much of the tedious work, Guilherme Paulus enjoys staying close to his business and monitoring all the little details. It allows him to act quickly and capitalize on opportunities that would otherwise be missed.

The added benefit of remaining close is direct interaction with employees. Making customers happy isn’t the only key to success; employees need to feel heard and appreciated.

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