Contributions Of The Outgoing CEO, Luiz Carlos Trabuco Cappi, To The Growth Of Bradesco bank

Luiz Carlos Trabuco Cappi started out as a mere bank teller at Bradesco Bank in 1969. Little did he know that he would later become one of the most renowned bankers and the highest paid executive in the entire Brazilian banking sector.

Now the former CEO of the company, Luiz Carlos Trabuco Cappi started working at the company at a tender age and has since then proven that he is worth more than just a banker. He has the portrayed exemplary leadership skills and the great professional experience which has enhanced his performance at Bradesco.

How he climbed to the top
After working for just two years as a teller, the management at Bradesco observed that Luiz Carlos Trabuco had a lot of potential. He was immediately moved to the bank’s corporate headquarters, a distance that needed him to drive for 5 hours every day. After he proved that he could perform, he was made the Marketing Director of Bradesco in 1984. Here, he played a key role in planning how the company reached out to the customers with the aim of improving service efficiency.

With time, Luiz Carlos Trabuco Cappi introduced many innovative ideas to the company. He brought the ideology of targeting and segmentation of the consumer base and clients in Brazil. This helped in the maximization of profits as well as meeting the needs of the customers. Although he was not the sole inventor of the two strategies, Luiz Carlos Trabuco Cappi surely influenced their popularity across Brazil.


His achievements
Luiz Carlos Trabuco Cappi’s achievements are documented in almost every report in Bradesco bank. For instance, when he was heading the insurance segment, Bradesco Seguros, he was responsible for the growth of the company’s market share by up to 25 percent. Furthermore, he influenced the growth of Bradesco’s net income by 35 percent. It is obvious that he knew where to be and what to do at all time.

About Bradesco Bank
Bradesco is officially known as Banco Bradesco SA, which is the abbreviation of “South America.” It is the second largest bank in Brazil and one of the best-performing companies. The bank was founded by Amador Aguiar in Brazil, Sao Paulo. Since its establishment, Bradesco has had only three presidents and four CEOs. This proves that Bradesco appoints the most competent executives to constantly improve its performance through new leadership.

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