Bumble has had a busy 2018 and they still have a lot of big things in the works. Earlier this year, CEO Whitney Wolfe announced that her company was working on making an IPO available. This is a huge step for the dating app that has a user base of more than 40 million people so far. Bumble was created as a dating app with a uniquely feminist twist, women are the ones starting the conversations. Many women turn away from traditional dating apps because of the high volume of inappropriate attention that they receive from men on a regular basis. View Whitney Wolfe’s profile at forbes.com
Bumble quickly expanded from focusing just on dating to helping women make the connections they need in business and friendship. Whitney Wolfe and the rest of the team at Bumble, who are mainly women, are familiar with the issues faced online by women and want to create a safe environment for their users that they empowered by using. Bumble is dedicated to keeping their environment safe and will not hesitate to ban users showing harassing behaviors.
It’s this intolerance of bad behavior that has possibly led to Whitney Wolfe and Bumble refusing to back down after accusations of trade secret theft by Match, the owner of Tinder. After Bumble refused to sell their company to Match twice, Match made claims that Bumble was essentially just a clone of their app Tinder. Whitney Wolfe vehemently denies these claims and believe they are just part of an effort to try to scare their competition.
In response, Bumble has stated that they are countersuing Match for any potential damages to their reputation that have been caused by their accusations. When this case first began, Whitney Wolfe was hoping that it could all just be easily settled outside of court, but it does not appear that this will be what occurs in this situation and Bumble is ready for the long battle. With the release of their initial public offering on the horizon, Bumble is working hard to protect their brand and assets from being exposed to frivolous and undeserved damages. Match claims that as of press time, they have yet to be served.